“Junk Mail” could well be defined as mail that’s not relevant. Well, there’s still too much junk mail abounding. So being relevant is of increasing relevance. It’s in our own best financial interests, in the best interests of our prospects and clients… and in the best interests of our environment.
Traffic, Visitor, and Customer Analysis – Getting Started
I keep getting more and more requests for information on how to use visitor analysis to improve web site profitability.
10 Ways To Form Lasting Customer Relationships
A profitable business starts and ends with the customer. Without this focus your business fails to deliver what the customer wants.
By placing the customer at the center of all your thinking you create an environment which fosters long term success. A key component of success lies in your ability to generate repeat and referral business, and a sure way to do this is by forming lasting relationships with your customers.
Traffic, Visitor, and Customer Analysis
Percent Single Page Access
What it is: Single Access Page Visits divided by Entry Page Visits for a page
Provide Great Customer Service and Gain Instant Customer Loyalty
If you thought that customer service was simply answering your customer’s email, you’re dead wrong! Conducting an eCommerce business takes more attention to detail than a normal brick-n-motor company. With eMail being the most used Internet application you have a real opportunity to keep in touch with your customers and provide excellent customer service.
The 10 Pitfalls of Customer Service and How to Avoid Them
All too often our customers look to us for guidance, and don’t get what they expect. Instead they get excuses or put off’s, when we should be giving them real service.
Answering Customer Service E-mail: Five Errors to Avoid
We’re turning our focus this new year to customer service e-mail messages, those “answers” we receive in our inboxes when we write to customer service representatives (CSRs) for help. Our research method: Send hundreds of customer service questions and requests via e-mail. We’ve e-mailed everyone — from Fortune 500s to ma-and-pa companies, from public corporations to nonprofits and government agencies. We’ve solicited customer service e-mail from clients and colleagues. What we’ve learned so far: (1) Lots of customer service representatives lack the basic writing skills they need to communicate with customers. (2) Lots of companies are sending out embarrassing, inaccurate, business-damaging e-mail disguised as “help.”
Your first job is NOT to get your customer to read your ad.
Many of the most successful advertisements and web pages follow the AIDA formula:
Is Your On-Line Business Customer Friendly?
Customer service is increasingly seen as one of the most valuable uses for a commercial World Wide Web site. Your Web site is available on a 24 hour, seven days a week basis. So it is well worth exploring ways in which your customers can virtually “serve themselves,” without the need for overtime staff, or lengthy voice mail procedures.
Prepare Your Business For Your Ultimate Customer
Most business entrepreneurs would rather be in the driver’s seat than to be driven. Yet, surprisingly enough, many business owners put little effort into planning to sell to their biggest and ultimate customer… the person (or company) that buys their business.
I’ve seen genuine hardworking people struggle and persevere to build up a successful business, only to watch them fail to reap their deserved rewards when they come to cash-out. They don’t know what to do, or where to go. They lack the required skills to present their business effectively to potential buyers. The end result; they get stressed-out and bitterly disappointed with the outcome.