A Common – Yet Easily Avoidable – Marketing Mistake
December is a month in which many organizations make plans for the coming year. Now is a great time for…
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Tag: customer retention
Loyalty Programs May Keep Customers Coming Back But First Youve Got to Earn their Trust
Remember trading stamps? If you're over 40, chances are you will. Every time you shopped at a participating grocery store…
Measuring & Managing Visitor / Customer Retention, Part 2
Measuring Potential Value with LifeCycle Metrics This whole potential value measurement issue is, of course, the big problem embedded in…
Are You Selling or Refusing to Sell?
Some businesses unknowingly set up barriers which make it difficult for customers to purchase their products.
Measuring & Managing Visitor / Customer Retention
You have probably heard or read references to the "portfolio" approach to managing customers and their value.
Extraprise Launches Insight-to-Interaction
"The Customer Value Tour: Extraprise Insight-to-Interaction"; Showcases Breakthrough System to Create Unlimited Revenue Streams by Unifying Customer Acquisition, Management and…
Whats Next in Web Analytics: Visitor / Customer Retention
Let's say you are in charge of marketing the web site. You have a multitude of media choices, but not…
Where to Focus Your Marketing: New Prospects or Existing Clients
Imagine that you ran an ad, mailed a brochure, or sent an email ad to a new list of people…
Boomerang Customers- What You Might not Think Brings Them Back!
With all of the calendars and PDA's and lists I make I recently did a really dumb thing. I forgot…
Getting The Most From Your Customers
Business on the Net is a fast paced proposition. Net entrepreneurs are looking for the edge that will take their…
