What Exactly is CRM Anyway?
For years we've been enamored with technology. Do you even remember how you worked without email? Or the internet? We've…
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Tag: customer relationship management
Does Your Business Need CRM Software?
When you started out in business, keeping track of customers, orders, and leads may not have been that difficult. After…
Selling To Your Difficult Person
We all have people whom we find difficult. We don't understand them, connect with them, or even talk comfortably with…
7 Bits Of Critical Information You Can’t Afford NOT To Know About Your Customers
If you think customer relationship management is just a piece of software, you're dead wrong. Customer relationship management is about…
Stripping Down CRM to Pint-Size Simplicity
Over the past decade, companies have spent untold millions on the promise of CRM-that a single, shared view of the…
The Great Debate: Best-of-Breed versus Multi-Function CRM Suites
An interview by Carol Parenzan Smalley, Managing Editor, CRMGuru Which CRM solution to buy? One that touts itself as best-of-breed…
What’s Hot in CRM
There is a need for more marketing accountability and precision; companies should look at ROI across the enterprise, for example,…
Selling Is a Contact Sport
"It's not what you know that counts. And it's not who you know. It's what you know about who you…
CRM Performance Management
Why finance must create CRM objectives and metrics that will translate back into its traditional framework.
7 Tips for an Organized Sales Person
1. Keep a list of your biggest prospects on a spreadsheet. Develop a system for following up with each one.…
