Find the Goldmine Within Your Business
Doing a current customer breakdown can help you find the goldmine within your business by determining who you should be…
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Doing a current customer breakdown can help you find the goldmine within your business by determining who you should be…
The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.
Measuring Potential Value with LifeCycle Metrics This whole potential value measurement issue is, of course, the big problem embedded in…
You have probably heard or read references to the "portfolio" approach to managing customers and their value.
Have you noticed that 90% of "How To" information about creating and marketing your own information-based products online is basic…
Business on the Net is a fast paced proposition. Net entrepreneurs are looking for the edge that will take their…
We're living in an age when it seems that everything, at least to some degree, is disposable. Use it once…
A new business owner called me recently with a question I hear often. She asked, "What can I do to…
Recently businesses have started tallying up what they spend to get each customer. One car dealership estimates every new customer…
Without a doubt customer-profitability analysis is a hot topic -- especially for companies that embrace customer relationship ideas, because without…