Trends in E-Mail Marketing: Dynamic, Personalized Messages
While e-mail is an accepted and proven form of delivering marketing messages, professional marketers are looking for better ways to…
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Tag: Customer Engagement
High Response Marketing With Low-Cost Postcards
Postcards can drive a huge amount of traffic to your web site, generate a flood of new sales leads or…
Get Truck Loads of Profits With a Simple Ask Now Button
The question is one of the most powerful forms of communication. When asked right it commands a response. In fact,…
Boost Your Selling Power with Your Call-to-Action Phrases
Look at your marketing material. Now, is there something missing? If you're missing a phrase or paragraph requesting your customer's…
The Added Effectiveness of Promotional Products in Your Marketing Plan
Recently, I stopped by a new car wash in my town and while preparing to insert my six quarters into…
Planning For The Slow Season Of Your Business To Increase Sales
Every business experiences slower periods. For some, they sell more during the Christmas season while others move at a snail…
You Can’t Direct the Wind but You Can Adjust the Sails
Today I would like to provide you with a new perspective and new insights to help you define effective marketing…
10 Tips to Use Giveaways Effectively
Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties,…
ADTECH: Hewlett-Packard Customers Showing “Brand Love”
Allison Johnson is the Senior Vice President, Global Brand and Communications for Hewlett-Packard and she delivered a keynote address this…
10 Steps to Marketing with Business Weblogs
Pick up any current business magazine these days, and you're certain to see an article championing business blogs or the…
