You may recall Feras Alhlou, who chatted with Murdok earlier this year after contributing a guest post to Google’s Analytics Blog about using advanced segments in Google Analytics. Alhlou is the president of E-Nor, and he presented at an analytics session at SES this week.
Culture Shock on Madison Avenue
Last week’s announcement that the Interpublic Group acquired Reprise Media set off a round of self-congratulatory praise up and down Madison Avenue. It was as though they stopped hitting the snooze button and finally addressed the importance of search in any advertising campaign. But take a close look beyond the buzzwords like “integration” and “broad marcom mix,” because the acquisitions and partnerships merely put a pretty face on some of the deep, troubling issues at play.
Considering the Importance of Corporate Culture
When it comes to sizing up job candidates, cultural fit is just as important to consider as qualifications.
Customer service: Company Culture Change
Customer service is an important aspect of any business. Without customers to purchase the business’s products and services, the company cash flow dries up faster than a rain shower in the Sahara.
Building a Site that Caters to Internet Culture
When it comes to communicating online, there is a definite unique technique that surpasses them all, catering specifically to Internet Culture – the one social element that connects us all, no matter where we’re from, as long as we’re hooked up to the world wide web.
Effect of Organizational Culture on KM Technology
Park, Ribiere and Schulte (2004) in their study, investigate the key attributes of organizational culture that support more effective application of knowledge management (KM) technologies.
A Free Culture Manifesto Via the Internet
Jimmy has been warming up for his Wikimania Keynote on Larry Lessig’s blog, talking about 10 things that should be free.
Matching People With Organizational Culture
Matching individuals to organizations is a crucial part of success for any company. The match between people and the companies for which they work is determined by the kind of organizational culture that exists. The degree to which an organization’s values match the values of an individual who works for the company determines whether a person is a good match for a particular organization.
Google, The French, and World Domination; The Culture War Begins
“[T]he Internet [is] the most recent and the most sinister facet of American cultural imperialism to emerge: the Internet is anchored in the United States; the vast majority of World Wide Web sites are based in the U.S and are in English; most software used to navigate the Internet is in English; and search engines are in English (Kim, 1998)”.
Social Software Makes It’s Way Towards Mass Culture
As someone who’s more into the ‘fusion cuisine’ side of new communication tools and channels rather than the theoretical/cerebral analysis side, I tend not to spend an extraordinary amount of time in digesting long essays and white papers about new media or social networks.