Roderick Ioerger wrote an interesting post for Marketing Pilgrim a few days ago, where he asked is social media an impediment to problem solving? The basic argument is the idea that the convenience of having others readily available to answer your questions inhibits finding the solution yourself and thus leads to less critical thinking. It’s a valid argument, but I don’t agree with the conclusion. From the post:
Senators Critical Of Wireless Carriers
Senator Amy Klobuchar (D-MN.) is sponsoring a bill that calls on wireless companies to prorate early termination fees for cell phone subscribers that sometimes are as high as $200 and are disguised as taxes on bills.
Korea “To Play A Very Critical Role For Google”
Significant, important, decisive – these words are all pretty much synonyms, though they have different shades of meaning. But Kannan Pashupathy, Google’s Director of International Engineering Operations, didn’t pick any of them when describing South Korea’s importance to the search engine giant. Instead, he called the relationship “critical.”
Korea “To Play A Very Critical Role For Google”
Enterprise Web 2.0: Getting To Critical Mass
In an earlier post, I put forth a checklist of things to think about before launching a business-oriented Web 2.0 effort (thanks, everyone). Going to continue that discussion here and get down to some tactics. In particular, going to look at a number of the things that one can do to help get a community on the path to critical mass and, more importantly, ongoing sustainability.
How Critical Is Your Homepage?
Recently I came across a customer, who was very adamant on making a cool looking homepage and putting all their promotions and one of the main lead generation links (sign-up for newsletter) only on the homepage.
Oracle Pushing Fusion To Critical Mass
The efforts at making its acquisitions of PeopleSoft, JD Edwards, and Siebel all play nice with Oracle applications has reached a halfway mark.
The Critical Coupon Code Step
Affiliate marketing is becoming as competitive (and more affordable) as Pay Per Click marketing, Media Buys, email and other methods of marketing online. It takes more ingenuity and commitment from the merchants to make their affiliate program successful and profitable.
Effective Ad Copy is Critical
Communication is the key to successful marketing whether it is traditional or not. It is a simple case of expressing the benefits of company products or services through advertising and convincing potential clients the superiority of your services over your competitors.
Microsoft Serves Up Three Critical Patches
Patch Tuesday brings forth a sextet of security bulletins from our friends in Redmond, and users will want to get them in place quickly.
Velocity of Lead Follow-Up Is Critical To Winning the Complex Sale
Many things with lead generation seem easier than they are. Take sales lead follow-up for example, research shows that sales people do not fully pursue around 70% of leads generated by marketing.