Murdok anchor Abby Prince-Johnson attended the BlogWorld session entitled " How to Seduce Your Tribe and Create Raving Fans ". The gist of this session from what I gather is about how new media and social media account for the biggest change in the worlds of both business and politics.
Google To Create Sea Worthy Data Centers
You have to love the ingenuity of Google. If it’s not using pigeons to power its index, it’s sending up WiFi-equipped balloons. Now it appears that Google might have plans to deploy a vast navy of ships, loaded with data centers, and powered by the sea’s waves! According to The Times: The company is considering deploying the supercomputers […]
Author’s Death Inspires Bloggers To Create
The untimely death of the author who co-wrote the adventure travel guide "100 Things to Do Before You Die" has led many bloggers to create their own lists of things to do before making the final exit.Dave Freeman, an advertising executive who co-authored the 1999 book with friend Neil Teplica, died on August 17 at the age of 47 after falling and hitting his head at his Venice, California home.
Google.org, Partners Create Indian Investment Company
Its current designation – we won’t call it a name – lacks imagination, to say the least. But Google.org, the Soros Economic Development Fund, and Omidyar Network have created an entity that should be of great help to small- to medium-sized Indian businesses.
Create Your Own Blog Version of Twitter
It seems Automattic’s Matt Mullenweg and team have gotten the Twitter bug. In fact, they love the idea of micro-updates so much, they’ve launched a new WordPress theme that lets you create your own blog version of Twitter. They’ve named it Prologue. Here’s how it looks:
Facebook To Create Profile Cleanup Tool
The economy’s plunge, famine, war – they’ve all got to stop. Facebook’s more immediate concern is its ongoing MySpace-ification, though, and so the company plans to introduce a tool that will help users clean up their profiles.
How to Create a Podcast
The word that was made famous a few years ago, now seems to be a necessary tactic for marketing. “In today’s world, just about anybody can record their message, whether it’s educational, entertaining, or whatever, and get it disseminated to millions and millions of people at almost no cost,” said KFC Blanchette of Podchick.com and Skydivergirls.com.
Advertising Must Create Value
Scott Karp kicked off the new year with a good post called Five Guiding Principles For The Transformation Of Media Companies. It’s a good post that needs to be read by every executive at major media companies today, and in many ways a lot of it seems like common sense to those who have been watching the transformation occur and understand what’s going on. Specifically though I wanted to address Scott’s final principle:
Using WoM to Create Buzz
“There is only one thing worse than being talked about, that is not being talked about” -Oscar Wilde Yesterday I heard Andy Sernovitz speak about word of mouth marketing – one of the most imaginative ways to attract customers. Just like we want to be friends with and around people we like, we buy from companies we like.
Google, IBM Create University “Cloud”
Google and IBM have partnered to give some of the world’s best young minds access to hundreds of linked computers. What’s more, the companies aren’t doing this out of direct self-interest, and have teamed up with six universities.