Today I ran across a Brandweek article that covered Johnson and Johnson’s latest social media attempt to reach and engage mom bloggers: a three day conference entitled “Camp Baby”.
Microsoft’s Mistakes Proving Costly
The wizards of Redmond turn thirty this year. Officially founded in 1976, Microsoft appears to have lost its edge as it enters its third full decade.
Wikis Pose a Threat to Costly Media Directories
One tool that PR professionals rely on daily is the trusty media directory. The leading company in this space …
Costly Web Copy Pitfalls
One secret to a site that sells: Look at your site from your customer’s perspective. Another secret: Watch out for these common web copy pitfalls.
The Most Common and Costly Mistakes that 95% of Affiliates Make
Affiliate Programs! They are the best thing that has come along since sliced bread. They single handedly give everyone a chance to get a piece of the Internet pie.
Five Costly Errors That May Be Preventing Your Marketing Messages From Getting The Results You Want
What marketing tools don’t work for you? We ask this question when we welcome subscribers to our zine. Their answers are consistent: “We sent out a mailing and got no response,” they may say. Or they tell us, “Our letters, postcards, or brochures failed.”
Convenience Can Be Costly : Understanding Cash Advances
You’ve just opened your credit card bill and attached to your statement you find a “convenience check” included. It may already be filled out with a dollar amount such as $300, $500, or even $1,000. Your mind fills with ideas of what you could buy with this “instant” money. A new summer wardrobe, a nice dinner and tickets to a concert, a weekend getaway.