3 Tips For Writing Content That Will Make You Sales
Content is king. Without content your website is an empty shell, a skeleton with no flesh, an empty vessel. Content…
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Tag: copywriting
Better Copy: The Interview is the Key
Most of us spend our days persuading others to buy our service, product or idea. Here is how to create…
Organizing Your Data to Write Better Copy
Last quarter I talked about interviewing / gathering data. So now you've got several thousand words of notes, hopefully digitally…
PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd
Do editors of newspapers, magazines and online news sites really use press releases? Too right they do. In fact, the…
The Dos and Donts of Web Site Design
Let's discuss an important point about online content/text versus print. People read text off a computer screen at about 1/4th…
Web Writing: Create Writing Flow With Four Uncommon Connectors
Connectors -- conjunctions, punctuation, and transitional phrases -- allow readers to process information promptly by creating balance and relationships between…
10 Tips For Writing Effective Web Copy
On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content,…
Why Writing for the Web is Different than in Print
As you sit down and start thinking how you are going to write the content for your new website, or…
Branding Your Business Part II
In Branding Your Business Part I, we began discussing how to most effectively brand your company. In Part II, we…
Breathe New Life into Your Half-dead Website by Using Words That Sell
This article may come as a surprise to you. Especially since it is written by a web designer. Let me…
