Dropped Jaw Syndrome, Your Fastest, Most Reliable Market Test
Business owners should be more like doctors. Forget selling and start asking your customers where they hurt. Broken leg? Ulcer?…
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Tag: copywriting
Marketing Your Site with a Smile
If you have a business, you know that the most important thing, yet the hardest, is to get your product…
Are You Publishing Too Much on Your Website?
Many websites are still publishing content that is not core to their business. The justification is that such content will…
How Can You be Sure That Your Marketing Efforts Will Generate Profits?
There are several ways to ensure that your adverts are responsive let me outline my top ten response boosting techniques:
Learning to Write Better Web Content
Web content should be both short and sweet to get the attention of the audience you are trying to reach.…
How to Create Optimized Copy for your Website
Every website owner would like to have a top 10 or top 20 place in search engines. But very few…
Copywriting Tips for Sales-generating Brochures
Brochures have held an important place in marketing plans for longer than most of us can remember. There is no…
Are You Asking the Right Questions in Your Copy?
It's a common approach to writing copy. You begin by asking questions. Why? To evoke thoughts in your readers' minds,…
Rules, Regs, and Recommendations for Search Engine Copywriting
Copywriting is a primary factor when it comes to achieving good search engine placement. However, many times all that is…
Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 2
In part one of this article series, I introduced a client of mine (AEwebworks) who suffered from some copywriting traumas.…
