Turn Readers Into Buyers
Oh yes, I know you have read the above phrase umpteen times in all those "killer copy" articles but let…
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Tag: copywriting
10 Mind Altering Words That Make People Buy
Have you ever wondered why some site's sell and make a profit month after month, while others ROI is minimal?
Why I Absolutely Hate Writing Sales Letters
Rather, I hate calling the stuff I write "sales letters" because it's so much more than that. In a recent…
80% of All Advertising Is Wasted Due To This Common Mistake
You're flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an…
The First Ten Seconds Are A Make Or Break
Why do people write long copy? It is not because their readers read it all! People write long stories for…
Google Adwords and the Lost Art of Copywriting
Tens of thousands of businesses, large and small, use Google Adwords and Overture Match (from Yahoo!) to advertise their products…
The Back Pain of Search
If you've ever suffered from back pain you'll relate to the grief that I discuss in this article. You'll relate…
What a Crude Street Corner Come-On Taught Me … About Direct Response Marketing
Can't get a date? No, I mean to your website.
How to Test Your Web Headlines and Web Site Home Page to Sell More Products and Services
A client asked me, at what point do you change your Web site when not making enough sales? My answer?…
How to Write A Dramatic News Release
Have you ever dreamed of what it might be like to have the limelight of the press interested in you?
