How To “Elevate” Your Visitors
The importance of creating a persuasive opening statement on your website's index page (in the section called "above the fold,"…
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Tag: copywriting
Quick Copy Critique Cases
Here are two short copy critique transcripts taken from questions I've answered over the years. Of course, my Power Prescription…
How to Write Carrot-Wielding Copy!
A significant reason behind websites that fail is the lack of an effective direct response sales message. Such a message…
7 Steps to “Resale Rights” Riches
Even if you never write a word of your own, you can still earn plenty of money in the lucrative…
Get High Quality Traffic by Writing Articles
One of the best ways to promote your website is by writing articles that you can post in e-zines, and…
Not What You Say But How You Say it
Words and Visuals: A Symbiotic Relationship Copy starts with a word, but a single sentence rarely carries the weight it…
Don’t Get Caught Making These 5 Common Website Mistakes
What you are about to hear could double, triple, or even quadruple your online sales if you avoid the following…
Hypnotic Writing: Seven Steps To Success
I am not sure about the ethics involved here but I do know one thing: It is a must need…
My Eight-Step Formula for Writing Long Copy
A lot of people ask me how I write copy. Of course, there's way too much information to squeeze into…
Headlines That Pull, Persuade and Propel!
When writing direct response copy, there are a few things that can maximize the responsiveness of your message. The first…
