In Part 1 of our series on Creating Good Copywriting For Conversions, we covered using stats and analytics to research and guide your efforts. In Part 2 we break down steps you can follow to help you develop a personal procedure to create effective copywriting.
How To Create Good Copywriting For Conversions
In the next three articles in our series on Using Copywriting for Better SEO and Marketing we will look at how content increases conversions. Each article will focus on a different aspect of improving conversion: stats, content creation, and testing new content. This first article covers the basics of stats and analytics.
SEO Copywriting: How To Write For Publication
Many metaphors have been offered up to describe or explain the Internet, but calling it "an ocean of words" is as accurate as any other. In 1998 the first Google index counted 26 million pages, by 2000 it had reached the billion mark and by 2002 it had more than tripled again to over 3 billion. In July 2008 the company’s Web Search Infrastructure Team announced that it had counted 1 trillion unique URLs on the web at once. At an average 1000 words per page, that means the web contains an astonishing 1 quadrillion words. That’s 15 zero’s.
SES: SEO Copywriting
In day-to-day life, a person needn’t be Shakespeare to get his (or her) point across in writing.
As a matter of fact, it’s probably easier if a person isn’t Shakespeare. But when writing for search engines, communication can be a little trickier, and so a session at SES San Jose highlighted some tips and strategies.
Copywriting And Design Rules for Successful eCommerce
What are the secrets of converting visitors into customers? Most ecommerce sites that struggle to convert suffer from the same half dozen minor problems.
SEO versus Marketing: The Fine Art of Copywriting
Forget everything you’ve ever read, heard or seen about web marketing. Forget the marketing gurus and poo-bahs who tout the need for SEO (search engine optimized) text. The information upon which you’ve based your on-line marketing strategy is outdated. It is soooo last millennium.
Just Say No To SEO Copywriting?
While a handful of speakers at SES Chicago emphasized the importance of keyword placement in pages, a copywriter thinks it’s the wrong approach.
Please Search Engines With Quality Copywriting
Copywriting for search engine optimization can do more than enhance one’s placement; it can help reinforce a brand and overcome negative comments made online about a company.
3 Copywriting Tips – How To Edit For Mass Appeal!
Web copy that’s intended to sell or generate leads needs to quickly reach out and grab attention and build rapport with a target audience. You can connect with your audience more effectively if you understand something about how people process information, and how they think.
Creating A Search Engine Copywriting Plan
Search engine copywriting has become an extremely important part of the overall search engine optimization process. However, in addition, search engine copywriting has developed into a misunderstood craft.