Tag: converting

Converting Web Site Home Buyers to First Contacts

According the National Association of Realtors(R) (“NAR”) surveys completed between 1999 and 2003, 66 percent of all home buyers stick with the first real estate agent they contact. The number one reason stated was that buyers perceive all real estate agents to be the same. This means that two out of every three contacts that you receive when you are the first contact, you are most likely to get the business.

Converting visitors to customers

THE PURCHASE DECISION
Whenever we make a purchase, there is a three stage mental process: want, need, and rationale. A website is unique because it can direct and focus a shopper on each of these stages. The website can be as effective as, and more efficient than, a full color brochure. And, the website has the added advantage of providing a shopping cart to respond to an impulse buy.

Content Alchemy: Converting Free Site Visitors Into Paying Customers

The Internet has traditionally been the home of the free. Everyone who uses the Web seems to expect to get everything downloadable for free. If you’re offering content for free, then you’re potentially losing money every time someone views your site. It’s tough to run a business for free, and this is the reason that many Web businesses are moving to pay models. Let’s take a look at what some companies are doing to make the most of their free content.

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