WebProWorld
eZanga is a company that prides itself on providing online advertisers with local, regional, and national advertising with high ROI. The company has now launched display advertising with search.
CEO Rich Kahn tells Murdok about the significance of this, and talks about why things are looking bright for online advertising, and specifically display advertising.
Online marketing firm the Search Agency says that based on analysis of its own accounts, Microsoft search ads appear to be performing better since Bing launched. The firm looked at the final three weeks of Live Search’s existence, and the first three of Bing’s.
“psst… Hey buddy, ya wanna chant a mantra?” I have a simple three word mantra that cuts to the heart of successful website promotion. If you are ever asked to describe the essence of digital marketing in three words, use these ones. Attract, Retain, Convert.
Hewlett-Packard has an interesting new service that allows users to turn RSS feeds into deliverable, printable PDFs. The service is called Tablloid and works basically like other feed readers.
MarketingSherpa reports that on average consumers are taking 34 hours from click to conversion. That’s up from 19 hours—180% as long as their original study in 2005 indicated. The full report on time to conversion is expected tomorrow from ScanAlert.
As MarketingSherpa President Anne Holland noted, this finding indicates how important it is for marketers to mearsure longer conversion cycles than just click-buy.
MySQL Server is the most widely used database management system in the world, primarily because it is open source and free.
The new Microsoft suggests that entering their content network via AdCenter would be an excellent way to promote one’s business, even if it means being a complementary option with other advertising choices.
The XHTML definition demands all tags to be lower-cased.
Many webmasters have realized the benefit of using RSS to dynamically update websites. This means that the website content automatically changes when the RSS feed is updated.
Do you have your web site’s good content under lock and key? I’ve written numerous times that you’re wasting your time by trying to force people to become leads before they tell you they are ready to speak to a sales person.
