WebProWorld
Ever wondered if your AdWords conversion rates would be better if your ads were just positioned differently? According to Google, it doesn’t matter a whole lot where they are positioned.
Google Chief Economist Hal Varian and his team claim to have done some research into the subject and has concluded that conversion rates just don’t vary much by position.
Google announced that Conversion Optimizer is now available for more campaigns. Now any campaign with at least 15 conversions in the last 30 days will be able to use it. Conversions can be tracked through AdWords Conversion Tracking or as linked Google Analytics Goals.
Google has announced that AdWords advertisers can now import Google Analytics Goals and Transactions into their AdWords accounts to use as conversion actions. This allows users to track campaign return-on-investment (ROI), and optimize their accounts for conversions within the AdWords interface (the new one will soon be widespread).
Previously, users would have had to install AdWords Conversion Tracking separately to use the feature, now they can just follow these steps:
Google announced today that in the coming months, they will be updating the AdWords conversion tracking metrics in the new AdWords interface, and other account management platforms like AdWords Editor and the AdWords API.
Skype has introduced a new feature that converts voicemail to text via speech technology firm SpinVox.
SpinVox converts voice messages to text in English, Spanish, French, and German. The messages are sent by Skype as an SMS text directly to a mobile phone for users to read.
Business owners know the importance of converting visitors to buyers. However, buyers aren’t in a hurry to convert; when they do, it usually means gaining a loyal customer.
Welcome to step nine in this ten part SEO series. The ten parts of the SEO process we will be covering are:
Google has ideas for advertisers who want to capitalize on cost-per-acquisition (CPA) through the AdWords bidding process.
I have a few quick notes of things I wanted to mention before I dive into more discussion of Form Abandonment and Conversion Funnels. With the new year kicking off I have a whole raft of interesting speaking gigs coming up. This Thursday I’m going to be back in San Diego speaking at SemDirector’s (I guess I should now say Covario since they have changed their name) InflectionPoint 2008 Conference.
The AdWords tool automatically adjusts one’s CPC bids up to a maximum CPA to find the most optimal bids for an ad auction.
