This was the first annual BlogWorld conference held in Las Vegas on Nov. 8th and 9th. It was a two day conference and was filled with marketers, bloggers, PR professionals, etc. I attended the following sessions:
Branding And The ‘Conversational Media’
It wasn’t too long ago I was told marketers (especially for small- and medium-sized businesses) weren’t interested in online branding, as a concept. The online marketer relies a lot on search, and therefore, clicks that bring results. Branding? Who needs it?
Microsoft Tries To Patent Conversational Closers
Can’t be bothered to type “goodbye” at the end of IM conversation? That’s okay – Microsoft wants to do it for you. The real kicker, though, is that Microsoft also wants to patent this practice.
Easy Copywriting: Develop a Conversational Style
What makes writing copy for everything from sales letters to ads to your Web site easy?
Developing a conversational style. Try the tips I’ve outlined below if you’re trying to write copy. (Or dialog for a script, or a novel, for that matter.)
If you initially find writing in a casual conversational style difficult, relax.
You can do it. It’s just a matter of getting the hang of it. Write as you speak, with the redundancies, which we all use in conversation, chopped out.