Jeremiah Owyang has concluded that some conversations are moving to Twitter.
He’s right.
Who Will Manage The Online Ad Conversation?
The debut of Facebook’s Social Ads builds upon the path of “pull” advertising being walked in social media. It presents a challenge to the brands, marketers, and agencies who manage the advertising message.
Ad:Tech – BuzzLogic Launches Conversation Ad Targeting
It seems that BuzzLogic has found another use for all of the conversation mining and sentiment analysis it conducts in the blogosphere.
Dell’s Bold New Step Into the Conversation
Dell Inc. embraced social media in a big way with the launch of Direct2Dell, its customer focused blog. Greeted originally with catcalls by many observers, the blog—under the guidance of Lionel Menchaca and other members of Dell’s communications and customer service team—has been a cornerstone in the computer maker’s reputational turnaround success story.
SMX: Satya Nadella Keynote Conversation
This session featured Satya Nadella, Corporate Vice President, Microsoft Search & Advertising Platform Group, interviewed by Search Engine Land editor-in-chief Danny Sullivan about Nadella’s role and plans for Windows Live Search and Microsoft adCenter.
Social Media & Keeping the Conversation Going
If you followed the Stowe Boyd kerfuffle a few months ago – the one in which he says, broadly, that PR people don’t “get it” regarding social media – you’ll be interested in listening to Stowe talking to Eric Schwartzman in the latest
Do Not Try to Control the Conversation
John Bell recently explored the topic, "Who ‘owns’ conversational marketing? PR, Advertising or The People" over at Strumpette – The Naked Journal of the PR Biz.
The Con in Conversation
The con in conversation is that it often means conversion, at least when marketers say it.
Conversion of opinion and perception, conversion of loyalty and trust and in many cases, hopefully, conversion of dollars and cents.
There’s nothing new here really, conversion through conversation has been around for, well, centuries. It’s the stuff of philosophy, religion, politics, education, and yes, business too.
Telstra Teaches Australia How to Join the Conversation
I conducted a teleseminar on business blogging for the Public Relations Institute of Australia a few days ago.
Conversation With Google CEO Eric Schmidt
4:20: The grand ballroom for the welcome message and a talk by Google CEO Eric Schmidt was packed; I skipped upstairs to a swank overflow room catered by Google. Remember those Google snack rooms? They turned this room into one of them.