There are a lot of fingers in this pie – or, more accurately, this gas tank – but Primedia Automotive, which “consists of more than 58 Web sites for its automotive enthusiast titles,” has launched a new “Ride of the Month” contest that should draw in hundreds (or thousands) of car buffs, a number of advertisers, and Microsoft itself.
SEM – Beyond the Popularity Contest
In my last article I wrote about how search marketing is currently like a giant popularity contest. This begs the question of what’s going to come next as Google’s and the other engines’ algorithms keep evolving and take into account more and more data. What will this mean for search marketers?
SEM – The World’s Largest Popularity Contest
Currently, search engine marketing is best described by the phrase “popular.” This may change in the future, but right now, to rank in a competitive search term, you have to be popular; you know, like way back in high school where there was a division between the “cool kids” and everyone else.
Why Did Yahoo Buy Contest Site Bix?
I must admit to being a little perplexed as to why Yahoo decided it needed to acquire Bix, a company that provides online karaoke and contests.
Win Yourself A Link and a Coconut – Contest Linkbaiting
I just want to take a second and pass along one of the coolest linkbait ideas I’ve seen in a long time.
Yahoo Crunches Out Doritos Ad Contest
Yahoo’s first order of business after its acquisition of video site JumpCut is to invite users to create a Doritos commercial, similar to what Yahoo! did recently with their own promotion. The grand prize: $10,000 and a trip to Super Bowl XLI in Miami.
Travelblogging India Contest
If you live in India and you’re a blogger, there’s a contest running where you can win an opportunity to travel India and blog your experiences.
Google Contest May Jam Up Coders
Google’s Code Jam Europe wants to find the best and brightest among European Java and C programmers, but its scheduling leaves something to be desired.
GM User Created Ad Contest Backfires
Giving the public the opportunity to create Chevy Tahoe video advertisements led to the creation of numerous anti-SUV commercials instead.
MSN Luring Searchers With Contest
A variety of prizes and charitable donations awaits the winners of the MSN Search and Win contest over the three-month period of the promotion.