Tag: content

Google And Duplicate Content

I’ve been following the discussion about Google and mirrored information for some time. It is “common knowledge” that Google penalizes page rank when it determines that content is duplicated somewhere else. In fact, I’ve read many experts stating that there should be no duplicate domain names and no duplicate content anywhere.

On the face of it the arguments appear to be sound. Google obviously has several billion pages in it’s database and could, it appears, easily determine if content is duplicated. It also seems, again on the face of it, that it’s reasonable to check for duplicate content, as this is the “mark of a spammer” and not necessary on the web with hyperlinking available. At least, this is the common wisdom.

They just … DON’T GET IT! … (a Plug for More Thought When Designing Site Content)

I’m not that old … well not really … but I still remember (and it wasn’t so long ago), that commerce was confined to local shops and businesses. OK there was the odd entrepreneur who had set up a chain of outlets across the country, and even fewer who had gone the whole way and set up international companies, we all know them, they were and some still are household names. They had the ability to think globally, and they profited immensely from that ability.

Content Alchemy: Converting Free Site Visitors Into Paying Customers

The Internet has traditionally been the home of the free. Everyone who uses the Web seems to expect to get everything downloadable for free. If you’re offering content for free, then you’re potentially losing money every time someone views your site. It’s tough to run a business for free, and this is the reason that many Web businesses are moving to pay models. Let’s take a look at what some companies are doing to make the most of their free content.

Tips on Providing Great Content on Your Site

Flash animations and great colors won’t keep visitors coming back to your site. Visitors return to sites for two reasons only: the products are what they want to buy or the content is of value to them. If your site isn’t attracting the visitors you want, it could be because you’re not providing quality content. Below are some tips that will help your content stand apart from the competition.

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