Our exploration of utilizing content to increase conversion rates began with analyzing statistics to uncover opportunities for improvement, followed by how to create and implement good content to compel visitors to take action. The natural next step is testing.
Hulu Getting Stingy with Sharing Content
Update 4: The Hulu/Boxee saga continues. Since the last update, Boxee has started a Twitter account dedicated to letting users know the status of Hulu on Boxee:
How to Notify Google About Content Theft
If you’re a blogger who has been at it for a while, you’ve probably run across other blogs stealing your content at one point or another. These are commonly referred to as scrapers, and will often use your content to post Google AdSense ads and make money off your work.
Too Much Content Bad for Online Advertising?
Could the enormous amount of content on the web be hurting online advertising revenue? That is exactly what is happening according to the Wall Street Journal.
The largest contributor to this is probably user-generated content. With everyone and their mother pushing out content (like the incredible number of videos of some guy playing guitar in his room on YouTube) with incredible frequency, the market is becoming saturated.
Facebook Now Owns All The Content You Put On…Facebook
As I was sitting down to a nice comfortable night at home I was alerted via Twitter about a change in the Terms of Service (TOS) at Facebook that could be pretty significant. Since I am not totally aware of the protocol for referencing tweets as sources, I will simply give you the whole deal here so the right people can get their Twitter props:
Tips For Getting Your Content Crawled by Google News
Getting you site’s content crawled by Google News is not the easiest thing in the world. Luckily, Google has a number of guidelines that can help you get your content in. Furthermore, today, on the Google News Blog, Abe Epton of the News Online Operations Team posted 8 tips to help Google News better crawl your site. These are:
1. Keep the article body clean
How To Get Google To Remove Third-Party Content For You
It’s been generally thought that a webmaster could not request the removal of another webmaster’s content from Google’s search results. A Google representative says that’s not always the case and that Google will remove third-party results under certain conditions. In most cases, Google leaves it between webmasters, and if someone wants site content removed, they should contact the site owner in question and deal with them directly for removal—from the Internet.
YouTube May Be Getting More High Profile Content
YouTube seems to be doing just about everything in its power to make sure it remains the dominant player in the online video industry.
YouTube to Let Big Content Providers Sell Ads
Reports suggest that YouTube will soon begin letting big content providers sell ads on their content that appears on YouTube. This would be an interesting way to break legal tension between the hugely popular video site and the content owners who feel their copyright is being infringed upon when users upload it.
Blockbuster To Offer Content On More Devices
Blockbuster has partnered with Sonic Solutions to offer Video on Demand on a wide variety of consumer electronic devices in an effort to stay competitive with Netflix.The two companies are working with a number of consumer electronic manufacturers, including Sonic’s CinemaNow, to expand the ecosystem of interoperable devices offering the Blockbuster service.The devices will include PCs, portable media players, Blu-ray Disc players, set-top boxes, mobile phones and Internet -connected television sets.