Their queries may not yield more than a couple of cents difference in price, but even that adds up enough to compel people to search for gas price comparisons.
72% Of Consumers Have Watched Video Online
More than half (72%) of consumers have viewed video online and the majority of all age segments have watched online videos, including 58 % 65 years and older according to a new survey from Burst Media.
The survey found that 58 percent of respondents view online video content at least once a week. Men are more likely than women to view online video content over the course of a week (67% versus 49% respectively). Thirty-three percent of men 18-24 years old watch some type of online video content daily.
Local Search Offers Consumers Control
The appeal of local search to people wanting to buy comes from a basic need to control their environment.
Consumers Still See Facebook as Great for Privacy
With all the buzz about Facebook’s ongoing privacy gaffes (I’ve been one of many voices calling attention to them), TechCrunch UK covers another perspective that’s more accurate in terms of how consumers perceive it:
Online TV Ads Engage Consumers
Consumers are 44 percent more engaged in advertisements featured in television programs they watch online than they are with the ads they see on a TV set according to Simmons, an Experian company.The study identifies engagement according to six factors that respondents associates with media. They are "inspirational," "trustworthy," "life enhancing," "social interaction," "personal timeout," and ad receptivity.
Businesses Should Email Interested Consumers
More than half of U.S. consumers who say they are interested in a company are open to receiving a personalized or generic email or text message from the business they are interested in, according to Vertis "2007 Customer Focus Tech Savvy’ study.
Consumers Intolerant Of Ecommerce Failures
Around 87 percent of consumers conducting transactions online have experienced problems according to a survey commissioned by Tealeaf and conducted by Harris Interactive.
Consumers Happy With Search And Supermarkets
Supermarkets and search engines tops Harris Interactive’s consumer poll this year, which sought out what industries best served the needs of their customers. Tobacco and oil companies scored the worst, joining airlines, pharmaceutical companies, health insurance, and HMO’s as the biggest overall losers in the past 10 years.
Over the past ten years, just three of the 21 industries measured have seen a positive increase in customer satisfaction, and in the past year, just six did, according to Harris. Fourteen industries went down this year.
Consumers Favor Location Based Mobile Services
Forty-two percent of parents with children under age 13 are willing to pay for services that allow them to track their child’s location and 26 percent of cell phone owners between the ages of 18 to 24 want mobile social networking applications based on their friend’s locations according to a new report from JupiterResearch "Location-Based Services: Where Are You?"
Consumers Taking 34 Hours to Convert
MarketingSherpa reports that on average consumers are taking 34 hours from click to conversion. That’s up from 19 hours—180% as long as their original study in 2005 indicated. The full report on time to conversion is expected tomorrow from ScanAlert.
As MarketingSherpa President Anne Holland noted, this finding indicates how important it is for marketers to mearsure longer conversion cycles than just click-buy.