Putting A Face On Consumer Product Reviews
Web 2.0 is an honor system where everyone expects the crowd to be noble and then becomes angry at the…
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Tag: consumer
YouTube & Consumer-Generated News
According to a Guardian story (reg. req.), MySpace just took second place (vs. SecondLife) to YouTube in terms of traffic.
Consumer Mailings – Direct way to Keep in Touch with Customers
One of the best ways to remind your customer about you and what you do for them is to keep…
Google Signs On to Consumer Privacy Petition
Google announced today that the company has signed on to a lobbying effort calling for federal consumer privacy legislation. The…
Advertisers Embrace Consumer-Generated Videos
How do you create TV ads targeted to cynical 18- to 34-year-olds who have tuned out normal commercials?
Driving Consumer Confidence in Self-Service
We all know the frustration of poorly designed automated systems. You email customer service only to receive an automated response…
No Consumer Vista Seen For 2006
While business users will have Microsoft's new Vista operating system available in November 2006, the company will miss this year's…
PR in the Age of Consumer Control
Google. The effusive praise this deceptively low-key search engine elicits is maddening. I used to mock Google. Now I seemingly…
Blogs, Consumer Generated Media and Buzz
One of the areas of online marketing and PR that continues to gain interest is buzz marketing through blogs and…
Long Tail: Boon for Consumer, Bust for Producer?
The Long Tail theory believes that the Web marks the end of the blockbuster era and rise of the niche.…
