Following up on the theme of the rewiring of our brains, is the internet making us smarter consumers as well? There certainly seems to be evidence pointing in that direction.
Ultimate Consumer Engagement Resources
Consumer Engagement is not a metric that can be measured in the same manner by all businesses and therefore there is no such thing as an optimum engagement score.
Consumer Engagement is also not simply captured on your website, it’s calculated using all touch points in a consumer’s (website, search engine, blog, banner ad, offline media, etc…). Consumer engagement has to be defined by marketing teams and appropriate stake holders so that it can be correlated to repetitive interactions by the consumer.
Mobile Convergence And The Consumer
According to Parks Associates, U.S. consumers have a favorable opinion of convergence in mobile devices. The marketing research and consulting firm reports that 41 percent of U.S. households own a camera phone and 21 percent own an MP3 music phone.
The company is launching a new consumer survey Mobile Entertainment: Platforms and Services to examine consumer interest in mobile service and platform convergence. They will also study future trends in usage and purchase patterns.
Consumer Dissonance
One trend my firm follows is what we call consumer dissonance.
Online Video And The Consumer
Thirty-seven percent of consumers with high-speed Internet access are interested in watching TV online in either short or long form according to a new report from Jupiter Research, “Programming for the Three Screens”.
Techniques for Gaining Consumer Trust
When speaking of website optimization practices, it is often associated with SEO and the goal of achieving high search rankings. While this certainly is important to a site’s overall visibility, gaining and retaining user trust should also be a primary focus of any company looking to bolster its virtual presence.
The Consumer Equalizer: eCommerce Blogging
With blog posts focusing on companies and their quality of service or lack thereof, what can you do to make sure you know how to handle negative posts about your company on blogs?
How does this help the consumer, and ultimately, companies? Can companies learn crisis management when situations flare up?
Let’s begin with the first question.
The “Anywhere Consumer” Is Here
Thanks to modern technology, a person can shop from pretty much anywhere, at any time. This person – a retailer’s dream – is known as the “Anywhere Consumer.”
How Consumer Online Research Impacts Sales
A June 2006 joint study conducted by Yahoo and the Consumer Electronics Association asserts that seventy-seven percent of all consumer electronics purchases were influenced by online research. The study also examines the role of search in consumer research.
Taking Control Of Consumer-Generated Media
Consumer-generated media (CGM) is still a relative newborn and is far from its full potential. The success of YouTube has grabbed hold of the marketer’s attention, even in its nebulous and unformed state. The future of television is neatly entwined with this sudden phenomenon, as Brightcove CEO Jeremy Allaire will tell you.