Copywriting Makeover: Making An Emotional Connection – Part 1
One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This…
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Tag: consumer psychology
10 Ways To Improve Your Print Ads
1) Include a coupon in your large ads. This can increase response from 25 to 100 percent. Your coupon could…
Dropped Jaw Syndrome, Your Fastest, Most Reliable Market Test
Business owners should be more like doctors. Forget selling and start asking your customers where they hurt. Broken leg? Ulcer?…
Woo the Buyer’s Limbic Mind or All Your Sales Efforts are Wasted
If you've driven yourself crazy trying to figure out why so many customers get away, relax. You can't figure it…
Giveaways to Win Them Over
People like stuff. Give people freebies and they'll love you forever. Just watch an infomercial: "Buy this new breakthrough in…
Case In Point: Giving Away the Store Can Make You Rich
We've been hearing it for years. "Free is a big pull for customers." Most people think of the "but wait…
3 Tips For Magnetizing Your Copy
The difference between good copy and great copy is the number of actions it generates. The more actions the copy…
My Cat Knows More About Marketing Than You Do
Now, now, I'm not trying to be insulting. My cat probably knows more about marketing than I do, too.In fact,…
Why Do People Buy Stuff?
On the Net or off, people will usually buy what they need. More importantly though, they will almost always buy…
To Buy or Not to Buy? A Money-Making Tip for Affiliates
A few days ago, a member of one of my affiliate program downlines contacted me with this email:
