The Psychology of Color in Marketing Materials
Market researchers have had a field day identifying the colors and the likely effect they have upon us. However, the…
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Tag: consumer behavior
The “Lipstick” Sales Factor…
Lipstick sales are Red-Hot according to the Wall Street Journal and this affects you, your company and your sales.
The New Power Of Advertising
A website is an island. Advertising is a bridge to that island. Large and small businesses online are discovering that…
Increase Sales During Holidays
Getting sales during the Holiday Season this year will be a challenge for many businesses. The usually free-spending holiday shoppers…
Recession-Proof Customers Are Over the Hill – Ha!
With all the doom and gloom recession talk going around wouldn't it be nice if your customers were recession-proof? My…
Do You Sell A Necessity or a Luxury?
Products and services are a mixed bag. Some are downright necessities. If my toilet explodes, I need a plumber. If…
Where Did the Customer Go?
Every month I volunteer my services at the local "Entrepreneurship Center," a municipally funded resource for budding entrepreneurs. I spend…
Grow Business In An Economic Slowdown
Bad economic news doesn't have to be bad news for your small business. Your business can thrive and grow in…
4 Reasons People Don’t Buy
Sales are produced by people. It doesn't matter if you're selling lemonade to tourists or airplanes to governments. Even on…
The Secret Behind Million-Dollar Ads
Want a little secret to turn your advertising into an irresistible magnet for customers? Dale Carnegie knew the secret, and…
