The Psychology of Color in Marketing Materials
Market researchers have had a field day identifying the colors and the likely effect they have upon us. However, the…
Part of the
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Tag: consumer behavior
The “Lipstick” Sales Factor…
Lipstick sales are Red-Hot according to the Wall Street Journal and this affects you, your company and your sales.
The New Power Of Advertising
A website is an island. Advertising is a bridge to that island. Large and small businesses online are discovering that…
Increase Sales During Holidays
Getting sales during the Holiday Season this year will be a challenge for many businesses. The usually free-spending holiday shoppers…
Recession-Proof Customers Are Over the Hill – Ha!
With all the doom and gloom recession talk going around wouldn't it be nice if your customers were recession-proof? My…
Do You Sell A Necessity or a Luxury?
Products and services are a mixed bag. Some are downright necessities. If my toilet explodes, I need a plumber. If…
Where Did the Customer Go?
Every month I volunteer my services at the local "Entrepreneurship Center," a municipally funded resource for budding entrepreneurs. I spend…
Grow Business In An Economic Slowdown
Bad economic news doesn't have to be bad news for your small business. Your business can thrive and grow in…
Subliminal Advertising vs Hypnotic Writing: Which Works Better?
Explore the debate between subliminal advertising and hypnotic writing. Discover which method is more effective and ethical in modern marketing.
Psychological Triggers That Double Sales
Psychological Triggers That Double Sales
