Lately we’ve been working with quite a few CMO’s at companies that are considering the leap into social media marketing, many of which are in the process of choosing a social media agency, nailing down scope of work, and all of which are still unsure if it will be a good or a bad investment. To be honest, this is a scary leap for marketers, who are being pushed from competitors and internal staff to enter this space , and who then feel the inevitable pressure to quantify their results.
Considering Podcasting? Evaluate Your Assets
This morning at the Triangle Social Media Club, Kipp Bodnar led the group’s discussion regarding the business applications of podcasting. I will attempt to recap some of our highlights for those who couldn’t wake up at 8am
Considering the Importance of Corporate Culture
When it comes to sizing up job candidates, cultural fit is just as important to consider as qualifications.
Considering Banner Advertising? … Better Think Again.
If you’re determined to succeed in your home business, you’ve probably tried, (or WILL try), just about every form of legal advertising out there. And, maybe even some that aren’t so legal. But, before you waste valuable time and hundreds of dollars, let me let you in on a little secret.