One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This is something I firmly believe in and have preached for most of my copywriting career. However, all too often, I find people skipping the vital step of making an emotional connection with their customers. That can be a tragic, and costly, mistake.
Copywriting Makeover: Making An Emotional Connection – Part 2
In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the previous version of the copy here: http://www.copywritingcourse.com/CruiseVacationCenter-Original.pdf.) In the conclusion, youll see how all the rewrite turned out and how exciting the end results have been.
Lycos to Become Global Connection Location
The Spanish-American “global Internet powerhouse” known as Terra Lycos unveiled yesterday the world’s first Internet network designed specifically for the creation of relationships. In the months to come, a new system will be gradually introduced, developing Lycos into a leader in connecting people around the world.
To Make Your Copy Sell – Make A Personal Connection
Copywriting is, in it’s most basic form, a salesman. You aren’t there in person to speak with the prospective customer so your advertising copy does it for you. It answers questions, provides information and (hopefully) guides them to make a purchase. But one thing in particular that gets overlooked very often is the personal connection. This element is vital in creating copy that sells.
The Creative Connection: Using Innovation to Jumpstart Your Business
No matter what you’re selling, when it comes to increasing your customer base, creativity is the key to grabbing a prospect’s attention. But unfortunately, creativity isn’t a switch that you can flip on when needed. How can you foster a more creative outlook in your daily life? Try these three easy ways to get started:
ADO connection performance test
Does one ADO methodology fit all situations? I have seen many developers use a variety of different methods in regards to creating ADO connections and recordsets in an attempt to optimize performance. These range from putting ADO connection objects in Application and Session variables and reusing the open connection for all of their pages to creating one ADO connection per page. And of course, everything else in between.