As Media Post’s Search Insider Summit opened up, everyone fresh with coffee and battles with the bagel toasting machine, the smell of change in the search industry was in the air. Of course we know that change is a key component of search marketing and it’s what makes this industry so interesting and challenging.
Marketing: Content, Context, Community
In a previous article I talked about the 3 C’s of Marketing as explained at John Jantsch’s Duct Tape
Marketing.
MarketWatch Seeks Community ‘MarketPerception’
MarketPerception will allow stock market followers to invest their opinions in what they think will happen with a stock over the course of a trading day.
Yahoo: Hispanic Community Is More Tech-Savvy
Online U.S. Hispanics adopt media and technology at a greater rate than the rest of the population, according to research from Yahoo Telemundo and Experian Simmons Research.
Hispanics are at the top of the general market when it comes to "media meshing" and the use of key mobile phone features as they spend over half of their day with television, Internet and technology gadgets.
Community and ROI
The firms I talk to about community building seem to fall into two categories – those that want a Web community right now, and those that question the very value of communities.
SXSW: Community Ecology
SXSW Liveblogging: Community Ecology: Finding Balance When Working with Fan Groups
"How to best nurture your online community ecosystem in order to avoid fan burnout, maintain balance between community and company goals, and drive business success."
Opera Community Site Reaches Everywhere
From the desktop to the mobile, even to the Nintendo Wii, Opera Software’s free networking site offers its users several points of access.
TauMed Takes Health Vertical To Community
Health care verticals have begun to build a foundation on the Internet. TauMed’s founder Tauseef Bashir wants people to enjoy a healthy online community along with the most relevant health information they can find.
A Comic Book Community From MySpace
Social networking site MySpace has branched out into the world of comic books. Late last week MySpace launched MySpace Comic Book community, “a Place for Comic Books”.
IBM Seeks PC Time For World Community Grid
A little CPU could go a long way toward making inroads on several medical research fronts, including cancer, muscular dystrophy, and AIDS, and IBM promotes its World Community Grid to help with that.