An advocacy group created by a number of major media and technology companies plans to promote the Internet as a place for people to get songs, television shows and movies without turning to piracy.
E3 Game Console Combat: What Have We Learned
OK! The E3 show winds down and what have we learned? Really, what have we learned? We learned that ancient gaming rivals Sony and Nintendo continue to swipe at each other with their mighty blades called game consoles all the while some little geek with glasses from Seattle who happens to be the richest man on the planet is shoving his way into the fight with a sleek little blade himself.
Using Scoring System to Combat PPC Click Fraud
Web analytics is an inexact science. Good news for the sellers in the traffic industry where 10-15% is considered a normal discrepancy between the publisher’s and advertiser’s campaign statistics; not so good news for the traffic buyers. This error margin is a fertile soil for a traffic inflation cottage industry (see Brittany Thompson’s recent article PPC Guerilla Tactics in Murdok).You know there is a problem when Google in its pre-IPO filings cites click fraud as one of the potential risks investors should worry about.
Chargebacks How to combat this nightmare.
If you are reading this then you have probably experienced the chargeback problem. Over the last 6 months I have prided myself on not getting any chargebacks from a new Mini Site I created. In fact I did have one in that period and I won that dispute. Then May hit and I got slaughtered with 4 in a row.