1. Advertise in trade journals, ezines, and web sites that cater to your ideal client.
How to Use Public Speaking to Attract Clients
When Robert Middleton moved his marketing consulting practice, Action Plan Marketing, to Palo Alto, California several years ago, he started his business from scratch. He had left his well-established client base several miles away and now had to find strategies to generate new clients.
Top Ten Online Choices to Get Clients to Choose you Again and Again
Did you know that 95% of coaching businesses fail because their owners don’t pay enough attention to sales copy?
A Few Good Clients
Many of the business owners I speak with are looking for a relatively small number of new clients. It isn’t that they’re not ambitious, it’s just the size of their businesses doesn’t warrant a larger objective. Typically they own service-based businesses with an annual turnover counted in the millions of dollars, not hundreds of millions.
Selling B2B Services – Converting Warm Leads Into Eager Clients.
One of the difficulties in selling a service is that potential clients (we’ll call them “prospects” here) often don’t know whether they should be using what you provide.
9 Ways to Keep Clients Coming Back for More
A lot of effort is put into getting new clients. We all know our client base will change. Previous clients can move to a new area, sell their business, close down, or change their priorities. So finding new business is always important – but so is keeping your previous clients. Here are nine ways to keep previous clients coming back for more!
Meaningful Gifts You Can Give Your Clients for the Holidays
We’re always looking for unique, personal ways to remember our clients for the holidays. Coaching is a relationship field, and somewhere the Honey-baked Ham just doesn’t fit. Here are some ideas that will work for whatever your client is celebrating, whether it’s Eid al Fitr, Hanukkah, Christmas, or Dewali.
GOT MEME? How to Attract Your Clients’ and Customers’ Attention
No “meme” isn’t a typo and Got Milk, the more commonly know phrase, is actually a marketing meme. If you’ve opened up a magazine or watched TV in the last ten years you’ve seen the fun and memorable Got Milk ad campaign using celebrities with a milk mustache. Chances are it got your attention and you remember the phrase, “Got Milk”.
Words That Attract Your Clients
Whether it’s your business card, tagline, article title, web site title and description or ad, just the difference of a few words can either pull in prospects and clients or push them away. Getting it right can determine whether your phone is ringing off the hook or you are twiddling your thumbs hoping someone will call.
Create a Catchy Slogan to Attract Clients
Are you complaining that you don’t have enough clients? Depending on what you have to sell, prospects are all around you. But to capture their attention and turn them into clients, you need to “hook” them with a catchy slogan.