PR Talk: Media References, Are They Really Needed?
There are only two things in this world that annoy me and one is a prospective client asking for my…
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Tag: client communication
Ignore The Blogs At Your Client’s Peril…
That's my new favorite motto, something that I thought of during my presentation at the NewComm Forum.
Client Communications as Ranking Tools – Blogs
Blogs have had a profound effect on communications and marketing since their development and early adoption but are still a…
Client Communications as a Ranking Technique: Blogs, Newsletters and SEO
For the past year or two, search engine optimizers have been advising their clients to acquire links and improve site…
Getting Past The Price
I've written previously about how to attract customers and how to manage the sales process. But one thorny issue keeps…
How To Handle Customer Billing Snafus
Q: I just discovered that for the past six months I have been billing a client half of what I…
Wait to Offer a Solution
Picture this: you are mid-way through a conversation with a prospective client when you hear, "So tell me how you…
When Bad News is Good News
I'm working on a new web site for cancer patients and their partners that will include a free service requiring…
How to avoid the oops of giving your price too soon
I'm willing to wager real money that you are asked, "How much do you charge?" early in a selling conversation.…
Avoiding Design Pitfalls
Design projects can sometimes be pretty intimidating especially if you are new at it. It seems that today anyone can…
