The issue of data privacy has long been one of intense debate and speculation across the blogosphere. Reports have surfaced here and there of ISPs selling clickstream data to third party advertisers for mere cents per user. As journalists continue seeking answers, the ISPs are remaining conspicuously tight-lipped about their data practices.
Capturing a Visitors Clickstream
A nice feature that I’ve seen implemented on a few Web sites is the ability for the visitor to view their clickstream (essentially, the path they’ve taken through your site). This allows the user to jump back to a particular page they’ve visited at any time.