Web Advertsing: Its All About the Click Thrus!
Working in research and development for a large infomercial company, I had many opportunities to do large advertising campaigns with…
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Tag: click-through rate
Adsense Ads – Which Position Works Best?
Google have added a heatmap to their Optimization Tips page to give publishers a few clues as to what positions…
Do Not Drop Your Web Site Off the Search Engine Cliff
If you've been feeling like Tom Cruise climbing up the side of some remote jagged mountain in the blazing hot…
Having Trouble Making Money? You Might Have A Nasty Case of MCN.
Do you spend the majority of your time trying to convince your prospects that they absolutely must buy your product?…
Search Engine Advertising Secrets: How to make headlines, Research Study
Here are several more of the most successful headlines I've used over the past 24 years of helping companies improve…
The Creative Science of Advertising
Create a powerful headline or subjectline that stimulates the targeted reader and 80% to 90% of the targeted readers will…
The Man With The “Grasshopper Mind”
Anyone may use this article free of charge, provided the article is not altered, and the resource box remains intact.
Getting better results from your PPC advertising
Unless search engine marketing is your full time job, you're probably not getting the best results possible from all search…
Web Ads: Branding Trumps Clicks
Internet advertising is often thought of as direct marketing, unlike magazine ads. Of course, this concept makes zero sense and…
Attracting Traffic with Banner Ads
Internet is an ever evolving business platform. Doing business on the Internet differs in a number of ways from every…
