The concept of opinion leadership – that 90 percent of the world is influenced by the other 10 percent – came out of a study conducted by Lazarsfeld, Berelson and Gaudet.back in 1944. Chasing the Influencers is the search for that 10% and has long been a part of a PR and marketing. In that early study opinion leaders are defined as people who are more influential within their social networks than others. Isn’t that interesting – within their social networks. The more things change the more they stay the same.
Pet Food Scare Sends Searchers Chasing Answers
When news of a major pet food recall got out, pet owners hit the search engines over the weekend worried about their furry best friends.
One dog, nine cats. That’s the death toll so far in a mysterious outbreak of kidney failure linked to Menu Foods, Inc.’s various pet foods distributed by well-known grocers like Kroger, Safeway, Wal-Mart, and PetSmart.
EFF Goes YouTube Ambulance Chasing
If a YouTube user feels one of their videos was an unfair casualty of Viacom’s recent war on copyright infringement, the Electronic Frontier Foundation wants to know about it. The nonprofit organization has posted its call to the user-generated disenfranchised on their home YouTube turf.
Chasing the Search Engines’ Algorithms . . . Should you or Shouldn’t you?
It’s a common occurrence. SEOs often spend countless hours trying to “break” a search engine’s algorithm.
Stop Chasing Away Customers! Bad Copy is Your Worst Enemy
Every day, more and more of us begin new online business ventures, hoping to make a better living or just a little extra on the side. And every day, more and more of us fail.
Microsoft Desperately Chasing Google
CEO Steve Ballmer says the Redmond-based software and game console maker will catch Google in six months.
Google Chasing Yahoo – Follow The Leader
Flashback 5 years just before the dotcom bubble burst and you’ll remember the name of another company that blazed the path Google’s following long before Larry and Sergey were even out of their dorm rooms. I’m talking about Yahoo!.
Common Sense Algorithm Chasing
I used to be a strong proponent of common-sense SEO and a detractor from optimization by algorithm chasing.
SEO Case Study: Attorneys Chasing Vioxx Organic Search Ranking
Last week the drug manufacturer Merck pulled their pain relief medication Vioxx (rofecoxib) from the market due to studies linking higher incidence of heart attacks and strokes to long term use of their medication. The highly profitable medicine was aimed at Rheumatoid Arthritis sufferers and others who weren’t able to stomach aspirin, which is arguably more effective than Vioxx is for most pain relief.
Is it Worth Chasing Search Engine Rankings?
We all know that the best way of getting quality, free traffic is by achieving a first page ranking on one of the main search engines. For the past few years, Google has held the position of being the most popular and probably the best search engine there is and as such, this is the search engine that everyone wants their site listed on.