Google, the advent of weblogs and social networks, and the proliferation of broadband Internet are changing the advertising world in two very important ways: first by loosening the grip advertisers hold on content; and second by exchanging that control of content with better targeting and return on investment. These seismic shifts make a sound that is the death rattle of traditional media.
Will Google Change TV Advertising?
Google is “mulling” over brokering television advertisements, according to the New York Post. Though ad execs downplay Google’s ability to effectively enter this market, it may be that they are victims to an old world paradigm-discussing carburetors when Google is thinking fuel injection.
Les Blogs 2.0 Will Change the Way You Think
If you’re planning to join the more than 120 people already signed up to participate in Les Blogs 2.0 in Paris on 5-6 December, get clear in your mind right now that this will be no ordinary conference…
Research Says Leader Communication Is Crucial To Change Efforts
I must live right. I was preparing to conduct a post-session interview for a Conference Board podcast when I heard a remark from one of the panelists that made me sit up straight and lean forward.
Google Adsense Change Log
A few weeks ago I was chatting to a Google Adsense consultant who was asking me for my opinion on how to improve Adsense.
Youre Ready For A Career Change Is Your Resume
You finally did it. You made the decision to leave a career that makes you dread every Monday morning and pursue one that you feel is your true calling.
Unions Change To Win
The Teamsters Union and the Service Employees International Union have left the labor federation to form their own group, called the Change to Win Coalition.
6 Steps To Effective Management During Change
Take the pain out of gain and decrease the upheaval surrounding change by following six commonsense steps to effective management.
RSS as a Change Agent
To better understand how RSS is changing the way companies and individuals deliver and consume content on the macro scale, let us first remember how content is traditionally delivered and consumed.
Change Password for SQL Server User
Most security experts’ recommendations include changing passwords frequently to enhance security. It is easy to change the password on a SQL Server Username via Query Analyzer.