I am tired of so many new and old SEOs talk about linking, the importance of it and how your efforts will be wasted if you don’t embrace it. I like linking and believe it provides a good way to build credibility on the search engines, especially for new sites, but I put it last on my list. That’s right I said last. I may be old school but I have found I can cut back my dependency (time) on the number/quality of incoming links if I follow some basic principles.
Intranets Must be Task-Centric
An organization-centric intranet is departmental-based. A staff-centric intranet is task-based. Organization-centric intranets fail. Task-centric intranets succeed. Here’s why.
A Seismic Shift To Content Centric Marketing
Microsoft’s announcement that they are moving from a software company to a media company speaks volumes about the impact of Web 2.0 on business.
With Only ONE Website, Is Your Company Really Customer-centric?
A website is now a necessary proof of credibility for any company. It must be visible so that potential customers can find it on the Internet. When they find it, it should easily provide the information they need to confirm the company as a potential supplier.
Customer-centric Business Strategies
“Customer relationship management is a business strategy to select and manage the most valuable customer relationships. CRM requires a customer-centric business philosophy and culture to support effective marketing, sales, and service processes. CRM applications can enable effective customer relationship management, provided that an enterprise has the right leadership, strategy, and culture.” -The CRM Primer, http://www.crmguru.com
Web Content Case Study … And How A Unique, “Client Centric” Focus Sets One Melbourne Real Estate Agency Apart!
We recently “re-engineered the content and design of a website for Gardner+Lang ( www.gal.com.au ), a leading commercial real estate consultancy in Melbourne, and the result is a site that is quite different from most commercial agency sites.