Most businesses investing in pay-for-placement advertising on search engines know if their campaigns are making or losing money. But most know little more. According to one Internet expert, a deeper understanding of available data can make or save a company a lot of money.
Testimonials as Linking Strategy – Twist to Link Campaigns
Standard, well-worn marketing techniques sometimes gain some polish when you rework them a bit. Everyone knows that happy customer testimonials are a valuable addition to your business marketing materials and your web site. Glowing comments from those who have had a good experience with your product or service are successful relationships with your customers and clients – publishing them on your web site shows visitors how successfully you have dealt with previous customers.
Spam Campaigns Now Using Google, Olympics In Subject Lines
Spammer groups have begun using new methods in order to dupe unsuspecting people. Keeping with what’s on the surface of popularity, spammers have resorted to including Google and The Olympics within email subject lines in an effort to trick recipients into opening these mailings.
Managing AdWords Campaigns With High Keyword Volume
When conducting a search engine advertising campaign, keyword management can be one of the most crucial and complicated aspects advertisers have to prepare for. During the San Jose SES conference, most, if not all, search engine representatives stressed the importance of relevant keyword selection, and how it can be the difference between profit and loss.
How to increase the ROI on your PPC campaigns
Pay-Per-Click (PPC) advertising is one of the most cost effective (and just plain effective) ways to get laser-targeted traffic to your website. For just pennies per click you can have your offer placed in front of only those people who are truly interested in what you have to offer.
7 Explosive Strategies to Maximize Your Google AdWords Campaigns
If you ever used Google AdWords to advertise your product or service online, you’d have experienced the sheer power of this online advertising medium.
Turn PPC Campaigns into Riches using Affiliate Storefronts.
Why pay more “per click” when you can “bundle” your most profitable affiliate programs, into a well-presented website?
Rules of Engagement for Successful and Safe Email Marketing Campaigns
In the direct marketing arena, email is surely the best thing that has happened since bulk mailing rates were introduced. The cost involved with sending thousands or even millions of sales letters by email is almost negligible, when compared to the cost of mounting a similar direct marketing campaign through traditional ground mail.
How To Get Higher Clickthrough Rates (CTR) On Your Google Adwords Campaigns
There are a number of ways to improve your clickthrough rates (CTR) for ads on Google Adwords. Here are some tips to help you get started.
Case In Point: Getting 24% ROI On Email Campaigns
So often we hear of individuals who get exceptional returns-on-investment from their advertising campaigns. However, what we don’t often hear are the intimate details of how these people work their strategies. Marketer Diane Hughes has agreed to give us the nitty gritty of her latest solo ad project, including how she consistently earns 24% in profits.