Todd Brabender of Spread The News Public Relations was kind enough to answer some burning questions most small business owners have about public relations, press releases and gaining media attention.
Creating an Effective Pay-Per-Click Campaign
Optimizing your website for the ‘traditional’ search engines can be a daunting task, and one that many people are either unable or unwilling to attempt. Fortunately, pay-per-click search engines (PPC SEs) allow us to specify exactly what key phrases we want to be listed under — for a price.
How to Switch Hosting Providers During Your Search Engine Campaign
Search engine placement is a science and, like any scientific project, a proper search engine campaign requires a controlled environment. Even in the best of circumstances an SEO has a myriad of variables to consider that may have a positive or negative effect on a search engine marketing campaign. For accurate research to take place, a controlled environment must be entirely free of any web site instability. A common cause of instability is the down-time that arises when a web site is inappropriately transferred to a new Web Hosting Provider (WHP).
How To Unleash Your Own Viral Marketing Campaign
One of the e-marketing topics least written about is viral marketing. Yet it is one of the most successful e-marketing methods used today!
In this article, I will discuss the various forms of viral marketing (VM) being used online. I will also provide examples of each form of VM and how you can use it.
Managing a Responsible Pay-Per-Click Campaign
What is PPC?
Pay-Per-Click is a paid form of advertising, popularized mostly by the “search engine” GoTo (now called Overture). The concept is fairly simple. Businesses bid to be placed at or near the top of the search results for particular keyword phrases. The bidding is done on a “per-click” basis, meaning that a company pays a specific amount every time the engine sends them a visitor. In addition, the top results on Overture also show up in the results of many of the popular search engines (usually listed as “sponsored” or “featured” results). Google has also recently come up with a similar version of PPC (AdWords Select) that has taken over some of the engines that used to display Overture results (most notably AOL Search).
Cost Per Click Campaign vs. Search Engine Registration
If you are like most small companies and don’t have a large budget to initiate a complete search engine optimization campaign, what is the best approach to marketing yourself online? Should you invest your entire budget into a cost per click campaign or focus on optimizing your HTML tags to target spider-based search engines like Google? .Or should you use a combination of both approaches?
How to Develop a Wireless Advertising Campaign
What’s a wireless advertising plan? Why should you consider wireless advertising? How can you put together a wireless advertising plan? This article addresses why and how to plan and implement an effective wireless ad campaign.
1. Determine your wireless advertising objectives
The number of people who use wireless devices (cell phones, pagers and PDAs) is growing throughout the world. Wireless advertising can allow your company to deliver a variety of different messages to this rocketing population of handheld users.
Wireless advertising is relatively new: the results on the kind of content that will be most effective for wireless advertising is not conclusive. However, content sponsorship, opt-in coupons and directories will likely be the most successful of the various wireless ad methods.
How to Create a Strategic Web Advertising Campaign
The Internet is fast becoming a required component in every advertising campaign. So, what is the best way to advertise on the Internet? The answer to that question depends on why you are advertising. Do you want to build a brand, increase traffic or sell a product?
Orchestrating a Successful Surf for Visitors Campaign
“Don’t pay for visitors to come to your website. Earn them!” It’s an intriguing slogan and it can be a successful part of your marketing efforts if you approach “surf for visitors” exchange sites with a plan.
How a Targeted Linkage Campaign Compares to an SEO Campaign
Today both targeted linkage and search engine optimization (SEO) campaigns require an investment. Want to know where you’ll get the most bang for your buck? ‘The answer is…’
Let’s say you’ve got a search engine optimizer working to get you great search engine positioning. This is important to do, but even when you’re #1 on Excite, you still have to wait for people to find you through that particular search engine.