Online advertising has changed over the years. Some believe the internet came premature and advertisers did not know how to react at first. Methods went from blind and deceptive links, to targeted pay-per-click search engine advertising. Along the way, very few people developed effective advertising campaigns. Some believe a good conversion ratio requires numerous visitors, while others believe concise and targeted ad delivery is effective. When it comes to the startup E-business, I favor targeting strategies and affordability, from start to finish.
T-shirt Company Denied Google AdWords Campaign
Y-Que, a T-shirt company located in Southern California, has had its AdWords campaign cancelled by Google because of the keywords the company selected to use. Y-Que believes that the basis of Google’s cancellation is a move to stifle free speech.
Search Engine Marketing Campaign Planning
The search engine marketing environment is undergoing enormous changes as the industry and the Internet mature.
Seach Engine Marketing Campaign Planning
The search engine marketing environment is undergoing enormous changes as the industry and the Internet mature.
Considerations For a Pay-Per-Click Ad Campaign
Submitting your website to the Search Engines today may seem like a futile task or at very least, a complete waste of time.
How to Select the Right Ezine for Your Ad Campaign
I still remember the jittery excitement of placing my first ezine ad. I imagined the riches I’d have if only 1% of the subscribers bought my product … that would be a profit of – gulp – over $1000! A few of these ads and I’d be able to retire in no time at all!
How to Run an Effective Ezine Ad Campaign
You’ve faithfully submitted your free ad to dozens of ezines. You’ve heard that ezines are one of the best ways to get the word out about your business …
How To Maximize Your PPC Campaign
Do you have any idea how much money you are throwing away on your Pay-per-click (PPC) advertising? Do you know which keywords are converting into orders? Do you know your advertising (conversion) cost per order?
Press Release SEO – Media Kit Linking Campaign
Search Engine Optimization requires strategizing as well as optimizing for SEO firms seeking online visibility for their clients. Last month a client of our firm sought counsel on their web strategy for an already optimized site. We had tightened up their keywords, focused their content and appropriately titled each well crafted page.
Increase Your Sales with a Highly Targeted Advertising Campaign
If you’re looking for a low-cost, yet highly effective means of advertising your products and services, then Google AdWords may be your answer.