I’ve recently been on a particularly aggressive link buying spree.
Although as a SEO I know buying links means buying some degree of placement on search engines, and Google is the main target.
However, I’m buying for informational sites – communities and blogs – with no real revenue streams.
So instead of trying to link bomb for money keywords, I’m trying to hit longtail search traffic, which may bring in much more targeted traffic – traffic either more likely to join a community or subscribe to a blog feed, or else click out via paid ads.