A new report from Forrester Research, outlined by Groundswell, takes a look at how B2B buyers interact with social media—and by and large, they’re more engaged than their average peers.
The report breaks down the use of social media by Social Technographic role by type of social media involvement (types explained in this PPT):
The Internet’s Influence For Home Buyers
Just what we want to hear – bad news about the housing market, but this time online. Turns out online searches didn’t have as significant impact on homebuying or renting decisions as we may have hoped. That doesn’t necessarily mean real estate sites should pull back their budgets though.
Online Cruise Buyers Want Offline Help
Online travel companies say that potential travelers looking to book a cruise are more comfortable talking to human sales people than just purchasing costly trips on the Internet.
MLB Picks Off Game Download Buyers
There is no joy in Mudville, as mighty DRM has struck out fans who bought baseball videos from MLB.com.
eBay Works To Keep Buyers, Sellers Interested
I’ve never had a serious grudge against eBay or complaint about its site. Nonetheless, it’s been months since I’ve visited an online auction for personal reasons, and eBay is trying hard to reverse this sort of behavior.
eBay Ads May Deflect Buyers
Imagine that someone leased space for a small sandwich shop. Then the landlord plastered signs for Jimmy John’s, Subway, and Schlotzsky’s all around the area. Not good, eh? And some eBay sellers feel that they’ve been put in a similar position.
Online Advertisers And New Car Buyers
Online advertisers focusing on new car buyers can tailor how quickly their advertising reaches their intended audience by understanding the difference between daily and monthly Web site traffic patterns, according to the J.D. Power and Associates 2007 Online Media Study.
Social Media = Buyers
I often get a laugh out of how marketers interpret information. A few days ago the BNET crew wrote a brief article about “Myspace and YouTube: Bad Marketing?”
I always put on my thinking cap and ask hard questions when marketers draw faulty links or the point they are trying to make is conflicting in the same paragraph:
Vista Vouchers to Entice Holiday PC Buyers
Microsoft recently announced an Express Upgrade Voucher that will allow consumers who buy Windows XP PCs a less costly upgrade to Windows Vista when it’s released at the end of January.
Using Landing Pages to Turn Visitors into Buyers
When a prospective client uses the internet to search for a product, he or she usually types a keyword or a phrase into a search engine and uses the results to find what he or she desires. If your ad is among those listings, you therefore have a much better shot at having prospective clients visit your website to find out what information you have, and what you are offering.