Tag: business

Ethics Foundations for Business

With all the recent headlines about company misconduct and ethics violations has come a significant, and long overdue, increase in the consideration of ethics among businesses. As a result of the recent bad press about lawsuits against companies’ “behaving badly”, there has been a rapid, almost frantic scramble among many large corporations to set themselves apart from the “wrong-doers” in the business world. Companies have quickly penned ethics codes, instituted ethics compliance monitoring programs, or have had high-level corporate officers visibly touting their company’s “new and improved” ethics focus in the hope of regaining consumer confidence in a devastated economy. And with good reason: consumers are increasingly wary of all business interactions, to the detriment of all, even the most upright of enterprises.

The Increasing Power of Publicity and How it Can Benefit Your Business.

The call came into my office and the voice on the other end was very energetic, almost giddy: “I have finalized my marketing budget and need your help launching an advertising campaign for my new product,” he breathed. “Congratulations,” I replied, “but before we implement an ad campaign, I want to make sure you have explored potential PUBLICITY opportunities that could generate some cost-efficient media exposure first.” Then, silence. “I never thought about that,” he sighed. “Frankly, I don’t know much about it.”

Ideas V a framework for e-business Success

At its core, e-business is a simple proposition. Businesses interact with customers through various channels such as retail stores, phone, print, television, instant messaging and ATMs. Leveraging interactive channels like the Web can drive down costs, expand markets and create new revenue opportunities. For businesses that have mastered the interactive channel, there is plenty of good news.

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