Via TC, I discovered IBM released a report on how the they think the $550 billion global ad market might change in the coming years. The predictions look bleak for most ad agencies and traditional media gatekeepers, but good for niche publishers who have a solid stream of attention:
Highlights from Blogging for Business Conference
The Blogging for Business Conference was held 22 October 2007 in Salt Lake City, Utah.
Blogging for Business: Wendy Piersall Keynote
The Blogging for Business Conference was held 22 October 2007 in Salt Lake City, Utah.
Strangers A ‘Cost of Doing Business’ On MySpace
The latest report from Pew Internet and American Life Project confirms what might be common sense about teens and social networking, but also has a couple of surprises. The not-a-shocker news: photos and social networking profiles increase the likelihood your son or daughter is approached by a creep.
Wal-Mart Gets Into The Broadband Business
Wal-Mart plans to begin reselling satellite based broadband from Hughes Communications.
Google Preps Postini For Business World
As enamored as the tech world can be with the business to consumer relationships of Web 2.0 applications, Google understands what companies like Microsoft and IBM do – the real money is in business to business relationships.
Why Your Business Blog Shouldn’t Be On Blogger
Here are just a few reasons why your main business blog should absolutely not be on blogger.com or really any of the free blog sites.
Small Business Online Spending To Top $70 Billion
The total online spending by small businesses is expected to reach $70 billion by the year 2012, up from $47 billion in 2006, according to JupiterResearch’s new report "US Online Small Business Market Category Forecast, 2007 to 2012."
Small Business Specializing & The Dip
The other day, I wrote about how small businesses must specialize to succeed on the Web. Today, I read Seth Godin say it a lot better than I did. I haven’t read The Dip yet, although I have read all of Seth’s other books. But what he is saying makes a lot of sense.
Pharmacy.com Shooting For Business.com Money
A domain selling for hundreds of millions of dollars gets people’s attention. The sale of Business.com for $350 million most likely sent domainers into their files to see what they had available, if it’s going to be that kind of party. The sale has the owner(s) of pharmacy.com pretty excited, and the site is officially up for sale.
The sale of pharmacy.com is being brokered by FairWinds Partners, who inform us that this will be a private sale, rather than an auction, and that potential buyers like Walgreen’s and even Mark Cuban have been invited to bid.
FairWinds cites several recent multimillion dollar acquisitions, including wine.com, perfume.com, and diamonds.com. But as might be imagined, business.com was the icing on the cake, a web address FairWinds calls "less intuitive" for doing business.
And hence, as you might expect from one selling, that means its way more valuable. Is it a billion-dollar domain? They didn’t talk about targets, but they are touting $12 billion annual market for online pharmaceutical, health and beauty products. That, and the conversion rates among users that type addresses directly into the web-browser.