Tag: business

Online Network Tips for Home Business Owners

The most powerful word in the advertising and promotion industry, NETWORKING! Networking is essential to your business. Not only will you meet new friends and develop valuable business relationships you will get the word out there about your business. It has been said, “When your mouth is open, your business is open. When your mouth is shut, you’re business is closed.”

If Big Ad Agencies Can’t Handle Search Engine Marketing, What’s A Small Business To Do?

A recent online news article entitled “Five Reasons Why Ad Agencies Hate Search Engine Marketing” struck a responsive chord in the search engine marketing (SEM) community. Lots of posts, both critical and supportive, showed up in online forums. The article made some points that I have noted myself in previous articles. The most important ones are that good SEM is labor intensive and expensive, that profitability is hard to achieve, and that the search engine companies keep moving the goal posts. I think it’s worthwhile considering the extent to which these problems also impact localized search engine marketing.

Back To Top