A man is known by the company he keeps. We have heard that phrase so many times. Our folks have cautioned us often with that in our silly childhood.
Business Risks With Blogging: A Conversation
How much can you say in your corporate blog … A reader contacted me to get my view on this question.
Pay Per Click Advertising Can Be Very Risky Business
Click fraud is an unfortunate byproduct of the pay per click advertising business. Many people with an online business spend large amounts of money on pay per click advertising only to discover that many of the people clicking on their ads weren’t really interested in their products or services.
Serious Podcasting For Business
It’s been interesting reading some of the reactions by business bloggers to General Motors’ first experiment with podcasting last week.
Small Business Marketing: Are You Using a Net or s Spear?
When I was back in college, over a decade ago, I decided that when I was done I would run off to Alaska and work in the fishing industry.
How Much Risk is Necessary to Grow Your Business?
A business owner is thoroughly responsible for their own financial survival and possibly the financial survival of their employees.
Hewitt’s Blog Book: A Helpful Resource For Business
While I was away at the New Communications Forum 2005 last week, a package arrived from Amazon with my copy of Hugh Hewitt’s new book on blogging, published on 13 January.
Are You Running Your Online Business On Half Empty?
The idea of paying $1000 for a marketing package to MOST people would be a nonsense.
Citigroup Sells International Business to Metlife
MetLife is buying Citigroup’s Travelers Life & Annuity, and all of Citigroup’s international insurance businesses for $11.5 billion.
The Risk Of Loosing Business Focus When Blogging
A warning for blog evangelists (like myself). We should “…proceed more cautiously when promoting to businesses in such blanket terms that they must have a blog …