Whenever you communicate a message you are inevitably felling a story about your business. The media has an insatiable demand for stories; without them they would have very little to write about.
There Are No Dumb Business Questions, Not!
Q: I’m curious. What is the dumbest business question you’ve ever been asked? — Norris W.
Are You Leveraging Your Business Network?
Just yesterday I received an email from a colleague telling me her husband had been laid off from yet another corporate job.
Small Business Marketing And Advertising: Branding vs. Direct Response
Too often, small business advertising and marketing campaigns prioritize branding at the expense of direct response–i.e., actually getting leads and/or sales right now.
Business Website Content: How Much?
How much should you pay for web content? It depends on what you can expect to get back on your investment. A web content writer can increase your site’s revenue 20% or more.
Why a Newsletter Will Help Your Home Based Business
Web site traffic is a huge concern among home based business owners working online because the competition is stiff and it is a huge effort to get your web site noticed among the thousands of others.
Big Business Web Design Disasters
When you think of the world’s most successful businesses, what names come to mind? Most likely, consumer-oriented giants such as Coca-Cola, McDonald’s, Sheraton, Disney, IBM, and General Electric. Not only have they spent billions on advertising to buy their way into your head. They offer convenient products and services that have made them a part of your life.
How To Use Small Business Value As The Ultimate Performance Indicator
Business performance measurement and management promote the use of carefully selected key performance indicators to evaluate the performance of a company, its management and employees.
Doing Business in Europe: Not the Challenges You Think
If you plan to do sell your product or service in Europe the problems you encounter may not be the ones you expect.
Three Big Barriers To Small Business Marketing Success
When you feel like you’re always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a “not seeing the forest for the trees” feeling.