Tag: building

Nine Steps to Building a Winning Sales Organization

Is your sales team performing far below potential?

Mine was. In my first sales manager’s job almost 20 years ago, I inherited a ten-person sales team that was ranked dead last out of 64 offices. Our only producer was an 18-year veteran with the company. None of the other nine salespeople had more than one year of sales experience. Obviously, we were performing far below standards. The attitude in the office was pitiful. I heard a lot of excuses for poor performance like “lousy territory” and “our prices are too high,” but what my salespeople really lacked was a success role model.

Building an E-mail Address Database

E-mail marketing works, there’s no denying it. Its key advantage over other Internet marketing methods is that it enables you to contact the customer instead of forcing the customer to contact you. This ability is especially useful when something that your customers need to know as soon as possible has happened. Whether you’ve just released a new product or decided to cut your prices by 10%, the fastest way to spread the word is via E-mail.

However, unless you want to give your company a bad name, you can’t simply start sending E-mails to people that haven’t agreed to receive them. The only ethical and reasonable way to advertise via E-mail is to first obtain a permission, or an opt-in request, from the receiver. The trouble is that this can’t be done via E-mail, as it would be similar to asking someone whether you can ask them a question. What’s the point in doing that, when you’ve already done what you wanted them to allow you to do?

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