WebProWorld
Despite being a nascent industry in tough economic times, mobile advertising in the UK is growing at a faster rate than previously expected.
The IAB and PricewaterhouseCoopers research demonstrates that mobile advertising has experienced an impressive and steady growth in the UK in an overall declining market. In 2008, as more brands trialed and embraced the medium, spending increased by a whopping 99.2% to $44 million.
Over the past week or so, Britain has been hit by some really nasty flooding – the worst in 60 years. Fortunately, no deaths or serious injuries have been reported, and it’s possible that Google helped bring about this positive outcome.
In Britain, Google UK is king – no surprises there. What’s interesting is that Google Image Search is also doing incredibly well, and a report from Hitwise (released earlier today) examines the relationship between the two.
In some markets, Google is getting trounced. Take China and South Korea, for instance: the big guy just can’t win. In other regions, Google continues to reign supreme, and the latest numbers from comScore confirm that Britain is willing to crown Google as king of the search engines. Social networks also fared well in the UK.
To celebrate the UK launch of the new Windows Live Hotmail, the UK’s no 1 email service has announced a unique collaboration with the British Library, to create the first ever archive of British emails today.
According to the Millward Brown research consultancy, Google is Britain’s most popular brand. And while that accomplishment in impressive enough its own right, the search engine company achieved it while spending remarkably little money on advertising.
The New York Times has a lengthy article on the growth of online advertising in Great Britain, and how it’s outpacing the U.S. In fact, online advertising in Britain is growing by 40% and is expected to account for 14% of all advertising spend – more than twice the percentage in the United States.
It’s not just that people in the UK might not know what the geeks mean by “blogging,” they might get it mixed up with something completely different.
A burgeoning grey market for the PlayStation Portable game device in the UK ahead of the official September 1 launch has Sony angry.
